international school websites: hot topics
going recruiting: how your website can attract better candidates...read more
pride or privacy: photos of kids on your website, some issues ...read more
on campus or out there: website or intranet ...read more
getting content: student involvement ...read more
content management systems ...read more
good design: preventing slow downloads...read more
Creating a search engine friendly website
Creating a search engine friendly website should not be too different from creating a people friendly website. The major search engines including Google and Yahoo! have automated 'spiders' that will regularly 'crawl' the web following links and trying to assess the usefulness of the text that they find there. The results will then be available when a user searches for key words or phrases. Pages that are largely graphics, including flash pages, are not read by the search engines and will therefore not show in searches. It is important that pages are written in a natural manner that ensures that the content can be classified by the search engines.
Readable pages are searchable pages
Well written and informative pages will aid the search process and the people who you actually want to read your website. We have the expertise to help improve the quality of your content and make sure that pages that we design are designed in a way that is beneficial to search engines and your readers.
Directories and incoming links
International schools are in a good position to make sure that their pages are found by potential users. There are directories such as ECIS/CIS which help people find international schools in a particular country. There are also possibilities to make sure that your school is listed in other places such as the US State Department Directories. As a part of our management of your school website we will ensure that your school is listed where it should be - and this in turn will provide quality links of the kind that search engines such as Google look for when assessing the relative importance of websites. In short, the better the sites that link to your site the greater importance that your site has.
Paying for a better search engine placement
The nature of the environment in which international schools operate should allow well designed websites to be accessed through search engines and there should not be any need to pay for this service. We will design a well designed website for your international school or we can look at your existing website and make suggestions for improvements if you wish.
